As a lifelong dancer and choreographer, I am a creative by nature.
I’ve translated that sensibility to my professional work over the past decade, advising Fortune 500 companies, nonprofits and foundations on how to communicate their values to a social-first audience.
Check out some of my favorite campaigns below.
2017 was rough. I developed a wheatpasting campaign across New York City and Los Angeles called A Bad Year Needs Good News. Posters plastering the cities shared good news headlines that mainstream media likely didn’t cover. The goal? To spread a bit of optimism and hope during a time when we really needed it most.
I creative concepted and executed a collaboration for Upworthy x GoFundMe on World Kindness Day to promote The Kindness Fund, an initiative dedicated to getting more users to start campaigns rooted in kindness and community.
We posted up in NYC’s Chelsea Market and gave out 20,000 donated roses from The Bouqs to passersby, effectively proving that spreading joy and making a difference in ones’ day doesn’t have to be a grandiose gesture.
I dreamt up and activated a voter registration campaign called #VoteItUp during the 2020 presidential election. The campaign was built in collaboration with voter mobilization organization HeadCount and encouraged people to find out their registration status and make a plan for Election Day.
We got celebrities to lend their voices to the effort pro bono including Jennifer Garner, Chelsea Handler, Jon Batiste, Sheryl Crow, Kristin Davis, Lalah Hathaway, Stephanie Beatriz, Bobby Berk, Ilana Glazer and more.
I worked with TBS to launch Give Back Like an OG, a social impact program designed to promote Season 2 of The Last O.G. and weave impact into the show based in Bed-Stuy, Brooklyn.
Connecting the show’s pertinent themes of recidivism and prison reform to the community in which it’s based, we built a program to engage folks around raising money for Children of Promise, a Bed-Stuy-based non-profit dedicated to providing mental health services and activities for kids with at least one incarcerated parent
Engagement from the initiative helped us raise over $50K for the organization.
I worked with the Tory Burch Foundation during Women’s History Month to launch the Empowered Women Fund, a nomination-based program that identified female entrepreneurs making a real difference in their community. The winners were awarded with mentorship, capital and resources to help them #EmbraceAmbition.
The program received over 1K entries from over 67 countries, and received praise and engagement from notable figures including Jamie Lee Curtis and Billie Jean King.
The one and only Billie Jean King — legend!